The JSR Group of Hotels partners with the Gulabo initiative to bring hospitality into a conversation that extends well beyond hotels, food and events. Gulabo, a women-focused initiative connected with the wedding industry, brought together women from diverse creative and professional fields at JSR Continental in Dehradun on August 4, 2026. The event celebrated women whose work contributes to the wedding ecosystem, including image consultants, makeup professionals, event planners, photographers, stylists, personality development experts and other entrepreneurs. The collaboration reflects JSR Group of Hotels’ growing role as a hospitality partner for events that combine business, creativity and community.
Gulabo Brings Women Across the Wedding Industry Together
Gulabo was organised by poet and author Prachi Chandra in collaboration with FICCI FLO Dehradun, creating a platform for women working across different parts of the wedding and lifestyle sector. Rather than focusing solely on ceremonies and celebrations, the initiative highlighted the people and businesses working behind the scenes to shape modern weddings and personal experiences.
The event also featured a podcast series built around different areas of expertise, giving participating professionals an opportunity to share their experiences and perspectives. Actor Sunita Rajwar presented awards during the programme, which was attended by personalities from Uttarakhand’s political, literary and creative communities. The event demonstrated how gatherings centred on women entrepreneurs can create visibility while encouraging professional connections.
Event Detail |
Information |
|---|---|
Event |
Gulabo – Women Supporting Women |
Venue |
JSR Continental, Dehradun |
Date |
August 4, 2026 |
Organised by |
Prachi Chandra with FICCI FLO Dehradun |
Focus |
Women, entrepreneurship and the wedding industry |
Award presentation |
Actor Sunita Rajwar |
JSR Group of Hotels Partners with Gulabo to Support Women-Led Initiatives
For JSR Group of Hotels, the partnership places its hospitality spaces within a broader ecosystem of professional and cultural events in Dehradun. JSR Continental provided the setting for an evening that brought together entrepreneurs, creators and professionals, showing how hotels can function as meeting points for communities rather than simply accommodation and dining destinations.
The partnership is particularly relevant to the wedding industry, where hospitality and women-led businesses frequently intersect. From makeup and styling to photography, planning, image consultancy and personality development, the sector supports a wide network of independent professionals. Providing a venue for these conversations gives such businesses an opportunity to connect with potential collaborators and audiences in a professional setting.
A Wider Role for Hospitality in Dehradun
The JSR Group of Hotels partners with the Gulabo event also reflects a broader shift in how hospitality venues are being used in the city. Hotels increasingly serve as locations for networking events, celebrations, creative gatherings, conferences and community-led initiatives. By associating with programmes that recognise professional achievements and encourage women to support one another, JSR Group of Hotels can contribute to the business and creative culture developing around Dehradun’s event and wedding industry.
The message behind Gulabo is straightforward: professional growth becomes stronger when people create opportunities for one another. For a hospitality group, supporting that idea is not limited to providing a venue. It means creating spaces where conversations, collaborations and recognition can happen, giving local professionals another platform to build meaningful connections.
Also Read: JSR Farms: The Perfect Wedding Venue in Dehradun for Grand Celebrations